Insights
Insights
Insights from our work on the ground — new businesses, customer acquisition, inclusive products and services, exports and CSR.
How Our Lion Logo Became an Island: The Making of LEONIA Island
LEONIA Island turns the lion in LEONIA’s logo into a 3D island. Here is how we built it: an island shaped from the logo itself, streets that follow Japan’s traffic rules, autumn days and illuminated nights, and a coin hunt, with real production data.
How to Find “Market Figures” for Your Business Plan: 5 Free Public Statistics and How to Use Them
“How big is the market?” is a question every new business plan must answer. By combining Japanese government statistics, you can gather well-sourced figures for free. We summarize five useful public statistics, a sample calculation, and rules for writing them into your plan.
10 Things SMEs Should Check on Their Websites as Cyberattacks Continue
On October 9, 2026, Japan's National Cybersecurity Office and IPA issued alerts in response to a series of data leaks caused by unauthorized access. Based on public materials, we summarize 10 website security items that even SMEs without dedicated IT staff can check.
What Japan’s New Business Expansion and Monozukuri Subsidy Asks of Your Business Plan: A View from the Front Lines of New Ventures
An overview of Japan’s new subsidy for business expansion, launched in 2026, and four points to work through in your business plan, drawn from our experience launching new ventures. The deadline for the first round of applications is October 30.
It's fine if your challenges aren't clearly defined yet.
Even if you're not sure where to start, please feel free to get in touch. We'll begin by listening and sorting things out together. We can assist you in Japanese, English and Korean.