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LEONIA

New Business

New Business Development

Turning ideas into businesses that last.

New business development project

Overview

We stay with you all the way — from concept to operation.

A new business takes more than an idea or a plan. LEONIA is involved at every stage — from generating ideas and business planning to building the brand and store, and running the business after launch.

Beyond supporting our clients' ventures, LEONIA also creates new businesses of its own. We bring that first-hand experience of building and running businesses to every client we work with.

Services

What we do

  • Ideas and business concept

    Drawing on market and customer research, we generate ideas and shape them into a clear business concept.

  • Business planning

    We turn the concept into an executable plan, covering finances, team structure and timeline.

  • Brand and store development

    We shape the brand under one consistent philosophy — from concept and naming to the logo, store fixtures and uniforms.

  • Launch and operations

    From launch preparations and customer acquisition to operations and improvement after opening, we stay with you until the business is on track.

Case Studies

Case studies

New Business Development

FONDANT — launching a premium cream-croquette shop in a department store

Client
A premium cream-croquette specialty shop at Hanshin Department Store, Umeda Main Store
Approach
We dug into the question “why this taste, and why now?” and designed the new business under one consistent philosophy — from the concept and logo to fixtures, uniforms and the finest details of the customer experience.
Result
After opening, the shop was featured on a nationally broadcast morning program as a “first-in-Japan gourmet find.”
Product visual of a FONDANT cream croquette
A FONDANT cream croquette served on a plate
FONDANT logo design

New Business Development

Joint project with Fast Retailing Co., Ltd.: “Thinking about fashion from a medical perspective”

Approach
We provided end-to-end support, from identifying challenges in medical and nursing-care settings to launching the business and putting it into practice — including a “gift consultation” system that suggests the best garment for each person's physical and mental needs.
Result
The initiative expanded into an event and a dedicated website at UNIQLO OSAKA, and a fashion show at Expo 2025 Osaka, Kansai.
An event held at a UNIQLO store

Other services

ImprovementBusiness ImprovementAdvertisingAdvertising Production & OperationSystems & AppsCore Systems & App DevelopmentWebWebsite DevelopmentTradeTradeCSRCSR Planning & Management

It's fine if your challenges aren't clearly defined yet.

Even if you're not sure where to start, please feel free to get in touch. We'll begin by listening and sorting things out together. We can assist you in Japanese, English and Korean.

Talk to us