Business Improvement
Improving promotions for a company operating over 130 funeral halls, mainly in Kansai
- Challenge
- The company's promotional events, held more than 80 times a year, were drawing only 30–50 visitors on average.
- Approach
- We clarified the target audience through analysis of existing customers and market and competitor research. With almost no change to the budget, we then revised the event content and overhauled the promotional strategy step by step.
- Result
- Flyer response rates improved 1.5–1.8×. Average attendance rose to 87 people, and some events drew more than 200 visitors in a single day.

